The importance of social media platforms has been emphasised by Quest PR in a number of previous blog posts. Now we’re going to examine the role of viral videos – videos which are shared peer to peer, generating huge buzz and free publicity across the web, and which can be posted on YouTube, Facebook and [...]

The food and drink industry is the UK’s biggest manufacturing sub-sector, representing over 15 per cent of the industry’s turnover and employment. Research from the Food and Drink Federation highlights that over 1,500 new products are introduced each quarter –  presenting a wealth of opportunities for companies to whet their target audiences’ appetites  via marketing, [...]

Browsing the internet today has led me to the conclusion not only do the media love summing up the decade in top ten lists, but across those lists there appears to be one constant – social media, or to generalise further, the internet.