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Word of mouth boosts bottom line

Bottoms are proving BIG business for savvy entrepreneur Sarah Blakely whose Spanx bum-shrinking/smoothing knickers are adorning the posteriors of a galaxy of stars including Sarah Jessica Parker, Katie Holmes and Gwyneth Paltrow  - the latter  an advocate of safety in numbers who wears two pairs at one time. The idea was fleshed out when the former […]

Doing versus talking

December 4th, 2007 – 8:58 am
Tagged as: Uncategorized

Following on from my Double Standards? post, this blog is a celebration of the tremendous work being achieved in Yorkshire and the Humber to promote and nurture female entrepreneurs. Our regional development agency Yorkshire Forward is supporting dynamo Etta Cohen who, from scratch, has built up a 3,000-strong “Forward Ladies” forum (above) which provides […]