An increasing number of businesses are harnessing the power of Social Media to drive sales, open doors and position themselves as experts. If your clients and prospects are engaging with their audiences through tools such as blogs, LinkedIn and Twitter and you’re not – your ‘Social Media savvy’ competitors will steal a march. As more [...]

In my previous post I described how Celtic Castles had created ‘The Castle Man’ brand on our website to promote expert knowledge.  We then launched ‘The Castle Man’ on Twitter following the great website response. We created a Twitter background to compliment our branding, followed a few people we knew – and we waited to [...]

As the debate over the hard line benefits of investing in social media continues to rage, the Quest blog is launching a series of case studies to highlight the wealth of powerful success stories from businesses who are harnessing the power of social media. The first of our guest posts is from Roger Masterson @The_Castle_Man [...]

Back when I was doing my degree one of my first (and most basic) journalism seminars covered the subject of the ‘five Ws’. It was hardly rocket science, but it is still a fundamental part of journalism and PR and one that is just as applicable to social media. Until recently social media has been [...]

How storming that an increasing number of our long-standing and new clients are harnessing the social media toolkit to define the best tools to drive their business goals and vision. Before dipping your big toe into the more popular sites such as Twitter, LinkedIn, or blogging, begin with the end in mind and establish their [...]

On the way home from work one evening this week, I enjoyed the distraction of the dulcet tones of Michael Burke on Radio Four’s ‘the Moral Maze’ programme. The topic up for debate on that evening’s offering was the influence of Twitter, and the ‘fine line between popular and spontaneous debate, and mob rule’. Mob [...]