Back when I was doing my degree one of my first (and most basic) journalism seminars covered the subject of the ‘five Ws’. It was hardly rocket science, but it is still a fundamental part of journalism and PR and one that is just as applicable to social media.
Until recently social media has been focusing [...]

How storming that an increasing number of our long-standing and new clients are harnessing the social media toolkit to define the best tools to drive their business goals and vision.
Before dipping your big toe into the more popular sites such as Twitter, LinkedIn, or blogging, begin with the end in mind and establish their relevance [...]

On the way home from work one evening this week, I enjoyed the distraction of the dulcet tones of Michael Burke on Radio Four’s ‘the Moral Maze’ programme. The topic up for debate on that evening’s offering was the influence of Twitter, and the ‘fine line between popular and spontaneous debate, and mob rule’. Mob [...]

Remember that old joke about laying all the economists in the world end-to-end and them still not reaching a conclusion? I often think you could say the same about too many PR practitioners, especially when it comes to defining, and keeping in mind, what exactly our roles are supposed to achieve.
For the record, about the [...]

Nielsen Ratings responded to the claim by Morgan Stanley that ‘teenagers do not use Twitter’ with their own survey. Despite having a much wider sample than 15 year-old intern they came up with some pretty similar results.
My problem with the initial claim was down to the financial services giant taking the word of a lone [...]

On March 21st 2006 Jack Dorsey typed ‘just setting up my twttr’ in to his computer –back then the Twitter prototype was only an internal messaging service for employees of odeo.com. However, from small acorns a mighty oak has grown and while it may polarise opinion there is no escaping the fact that Twitter is [...]