It’s fair to say that social media is not the fad that many predicted it to be. Now it’s more question of how far it can go. Because of this, I am probably one of hundreds of students this year to have chosen social media as my topic of choice for my final year research [...]

* How much time are you investing in social media?
* Do you have a social media strategy – and if so, is it aligned with your business plan?
* Are you reaping the benefits of corporate blogging?

Before venturing into the world of PR when I was in my first year at University, a friend who lived in my halls exhorted me to join Facebook.  “Please sign up,” he said “I need more friends!”  I did so – and my relationship with the social networking site began.
In 2006, when opening my account, [...]

Back when I was doing my degree one of my first (and most basic) journalism seminars covered the subject of the ‘five Ws’. It was hardly rocket science, but it is still a fundamental part of journalism and PR and one that is just as applicable to social media.
Until recently social media has been focusing [...]

Browsing the internet today has led me to the conclusion not only do the media love summing up the decade in top ten lists, but across those lists there appears to be one constant – social media, or to generalise further, the internet.

Following the fab feedback from fellow tweeters and blog followers from my last post I wanted to share some further listening and posting devices from top Vistage speaker Grant Leboff.
As the social media bandwagon gains momentum, it is powerful to see the bottom line benefits that businesses are enjoying through either managing their own blogs [...]