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Using PR to fundraise

October 17th, 2008 – 2:20 pm

 
Sometimes you come across a story that is truly inspirational.
When ordinary people tackle extraordinary challenges you can’t help but feel a sense of admiration, and our recent work with retired Harrogate fireman Tim Ralph underlines that impression.
Tim decided to climb the seven continental summits (the highest mountains on each continent) after reading a book on […]

PR battle for regional TV coverage intensifies

October 2nd, 2008 – 12:24 pm
Tagged as: Uncategorized

The news that that our regional ITV news coverage could be further eroded due to a shortage of advertising prompts fears of quality of output being compromised - particularly as it was not that long ago that a television news team in our region underwent the trauma of re-applying for their own positions and cutting jobs. As a former regional TV journalist with organisations including the BBC TV news in Manchester and  HTV, the announcement […]

Plugging the gap left by the local gossip

March 7th, 2008 – 9:37 am

Having spent a delightful weekend in Paris, it gave me the opportunity to catch up on reading (tip: Small Island by Andrea Levy). Devouring this week’s Media Guardian highlighted several interesting articles - two covered the rise (and rise) in importance of PR versus advertising, which Richard Bailey has written about, and the falling circulations […]