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Every business will embrace social media – Guest blog by Gini Dietrich, CEO, Arment Dietrich, Inc.

March 8th, 2010 – 5:18 pm
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As the social media bandwagon continues to gather momentum, Quest PR is linking up with social media experts globally to hear their forecasts on what the future holds.
In this post US social media guru Gini Dietrich – a top Vistage speaker and PR consultant –  shares her fascinating insights.

Foursquare: Retailers are going to figure out [...]

Do you look before you leap into social media?

February 18th, 2010 – 10:47 am
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A storm was kicked up this month when Google launched Google Buzz.
It is seen as their attempt to enter social networking, an area traditionally occupied by companies who not long ago were mere saplings compared to mighty the Silicon Valley oak that is Google.
While the web is bursting with bloggers deriding it as an intrusion [...]

How did I live before the advent of Facebook?

February 9th, 2010 – 9:52 am
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Before venturing into the world of PR when I was in my first year at University, a friend who lived in my halls exhorted me to join Facebook.  “Please sign up,” he said “I need more friends!”  I did so – and my relationship with the social networking site began.
In 2006, when opening my account, [...]

Back on the other side of the camera – did I practice what I preached?

January 29th, 2010 – 1:06 pm
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As a poacher turned gamekeeper who specialises in conducting media training sessions across the UK, it was surreal to see myself back on the telly in an ITV Wales programme which reviewed major news stories.
As highlighted in my previous posts, I was interviewed about covering what appeared to be a fairly innocuous story [...]

The importance of where

January 21st, 2010 – 3:29 pm
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Back when I was doing my degree one of my first (and most basic) journalism seminars covered the subject of the ‘five Ws’. It was hardly rocket science, but it is still a fundamental part of journalism and PR and one that is just as applicable to social media.
Until recently social media has been focusing [...]

If your forte is everything, you might want to consider a career in PR …

December 22nd, 2009 – 2:59 pm
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Ah the steep learning curve of the fledgling PR career path; if you’re not doing a minimum of 10 things simultaneously (and brilliantly) at least 90% of the time, you’re really not trying hard enough.