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Tips for writing covering letters

November 12th, 2008 – 1:19 pm
Tagged as: Uncategorized

Following my recent lecture at Leeds Met I promised to help people make their first moves in to the hugely competitive PR jobs market.
Over the course of the next few weeks I’ll do a few posts on topics such as handling interviews, writing CVs and what to expect from your first few weeks and months […]

Jumping on the media bandwagon

October 29th, 2008 – 2:55 pm

So the two latest casualties of the trial by media culture we have are Jonathan Ross and Russell Brand. Depending on your take on the issue it’s likely you care little or not at all for the welfare of these highly-paid media stars but that misses the point.
Many commentators (nods to Borkowski and Will Sturgeon) […]

Kerry Katona, Max Clifford and PR client relationships

October 24th, 2008 – 1:51 pm

Wednesday’s This Morning appearance by former Atomic Kitten-cum ubiquitous reality star Kerry Katona left many people concerned for her health and state of mind. Watching the clip on Youtube raises serious doubts about whether she should even have appeared - indeed my posting of it on Facebook lead to a slew of comments, many sympathetic to […]

PR battle for regional TV coverage intensifies

October 2nd, 2008 – 12:24 pm
Tagged as: Uncategorized

The news that that our regional ITV news coverage could be further eroded due to a shortage of advertising prompts fears of quality of output being compromised - particularly as it was not that long ago that a television news team in our region underwent the trauma of re-applying for their own positions and cutting jobs. As a former regional TV journalist with organisations including the BBC TV news in Manchester and  HTV, the announcement […]

The power of photography for PR

September 24th, 2008 – 3:40 pm

Having just returned from a long weekend in Italy I’ve spent a lot of time taking photos (see above) and returning to work I was greeted with The Times’ front cover snap of David Milliband and Gordon Brown.
The power of photography is unquestionable - journalists are always on the lookout for the shot that will […]

Should a PR kiss and tell?

September 9th, 2008 – 10:01 am

The revelations in this week’s NOTW from Heather Mills’ former ‘PR aide’ Michele Elyzabeth make for fascinating reading - particularly on a dreary Sunday morning.
However it troubled me that someone would decide to stake their professionalism and potential career on what appears to be a fairly ill-conceived debt collection service. Mills apparently still owes Elyzabeth […]