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How to maximise opportunities for media interviews – guest post by Mickie Kennedy, founder of eReleases

May 24th, 2010 – 8:02 am

They’re proud to be opinionated, they aren’t constrained by the politics of the newsroom or by journalistic creeds, and there are millions of them with more popping up every day – they are bloggers, and reporters are increasingly seeking them out as sources on every topic imaginable. If you’re a PR pro and you don’t [...]

Passion, energy and dynamism – a PR’s essential traits

April 30th, 2008 – 10:32 am
Tagged as: Media relations

This Sunday Nick and I were fortunate to spend the afternoon at Elvington airfield outside York watching and driving a host of supercars on a press visit we had arranged with a number of journalists for one of our clients 6th Gear Experience. While chatting to one of the journalists about our other clients that [...]

Tackling the media scrum

March 17th, 2008 – 5:47 pm
Tagged as: Uncategorized

  Today has been one of the busiest news days for quite some time. The ongoing situation with Shannon Matthews has jostled with the Mills McCartney divorce, the worsening global credit crunch as well as political troubles in Tibet. The Quest team has been involved fully in the media scrum ensuring national and international coverage [...]

Plugging the gap left by the local gossip

March 7th, 2008 – 9:37 am
Tagged as: Uncategorized

Having spent a delightful weekend in Paris, it gave me the opportunity to catch up on reading (tip: Small Island by Andrea Levy). Devouring this week’s Media Guardian highlighted several interesting articles – two covered the rise (and rise) in importance of PR versus advertising, which Richard Bailey has written about, and the falling circulations [...]

I’m a PR guru, get me in there

November 15th, 2007 – 10:09 am
Tagged as: Uncategorized

So, Lynne Franks – self-styled PR guru – has entered the Australian jungle in this year’s ever-popular ‘I’m a Celebrity Get Me Out of Here’. Initial arguments with the world’s first supermodel and uber-cosmetically-enhanced Janice Dickinson have made excellent viewing and headlines across the country. Laying herself open to the snakes, spiders, assorted animal appendages [...]

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