Aptly named the social media generation, young people are leading the way in building lucrative businesses both on and offline. Yorkshire’s young entrepreneurs - as highlighted in the Yorkshire Business Insider’s recent 42 Under 42 awards -  are certainly no strangers to the benefits of online communication tools and are instrumental in shaping the region’s business environment. [...]

Making social media work for you as a business requires a planned, focused and integrated approach to ensure that your PR, social media and marketing activities are turbo charging your business plan. Business owners, MDs and managers signing up to Quest’s social media workshops leave buzzing with ideas about great content they can roll out [...]

Feeling under pressure to develop your connections and testimonials on Linkedin? Feeling chirpy or out of tune with keeping up with Twitter and Facebook? Feeling dizzy at the prospect of constantly nurturing all these contacts?

Recent statistics suggest that 80% of businesses, who engage with social media sites, such as LinkedIn, Twitter, Facebook etc are only communicating with their audiences one way. What does this mean? Well, simply put, the other 20% are turning that social media engagement into business. It’s easy, for anyone new to social media, to be [...]

There is a popular belief that users of social media will become more aloof due to a lack of face-to-face interaction. However, a study by the University of Texas has dispelled this myth and proven that social networking actually strengthens personal and business ties. Social networking sites offer a different medium of expressing your message [...]

Browsing the internet today has led me to the conclusion not only do the media love summing up the decade in top ten lists, but across those lists there appears to be one constant – social media, or to generalise further, the internet.