Browsing the internet today has led me to the conclusion not only do the media love summing up the decade in top ten lists, but across those lists there appears to be one constant – social media, or to generalise further, the internet.

Remember that old joke about laying all the economists in the world end-to-end and them still not reaching a conclusion? I often think you could say the same about too many PR practitioners, especially when it comes to defining, and keeping in mind, what exactly our roles are supposed to achieve.
For the record, about the [...]

Nielsen Ratings responded to the claim by Morgan Stanley that ‘teenagers do not use Twitter’ with their own survey. Despite having a much wider sample than 15 year-old intern they came up with some pretty similar results.
My problem with the initial claim was down to the financial services giant taking the word of a lone [...]