As the year comes to a conclusion, pundits have already begun talking about the social media predictions for 2012. In all fairness, you have to agree that social media has turned out to be a major hit in 2011, determining the longevity and success of various products, movies and even governments. So, no matter how [...]

Just like other social media tools, Facebook can be very effective in helping businesses to communicate with their target audiences. At Quest PR we maximise both traditional communications and social marketing tools to underpin our SME clients’ business plans. So our first piece of advice – before you think about setting up a Facebook page [...]

 Quest PR is delighted to be included in the latest edition of the fab Brand Yorkshire business-to-business magazine aimed at CEOs, MDs, professional services and owner managed businesses. Below is our article on the importance of fusing PR and social media to turbo charge your business goals.     

The development of native apps for mobile devices like the iPad and iPhone is often an expensive process. Many of the small-medium sized businesses I speak to are struggling to find the necessary budget to develop content for these platforms, despite the increasing significance of online mobile marketing and communications. Unfortunately for them iPhones, Androids [...]

Many new social media sites heralded as ‘the next big thing’ have come and gone, but when Google+, a new social media site has been developed by Google – you have to sit up and take notice. Despite all of Google’s failures in social media with Google Wave and Google Buzz, Google+ has attracted a [...]

The importance of social media platforms has been emphasised by Quest PR in a number of previous blog posts. Now we’re going to examine the role of viral videos – videos which are shared peer to peer, generating huge buzz and free publicity across the web, and which can be posted on YouTube, Facebook and [...]