The press release can be used as one of the most effective tools in your SEO campaign, but most people try and stick to the standard one page format. I’m here to argue that the standard format should be stricken when writing your search-engine-optimized, keyword-filled linkbait! Why SEO? If done correctly, search engine optimized press [...]

Should you blog your way through a company crisis? Short Answer: Yes. There are many different reasons for blogging during a company crisis, but the most important reason is that your blog is the platform where you can reach consumers directly. As an added bonus, with proper SEO, you may reach the top of search [...]

They’re proud to be opinionated, they aren’t constrained by the politics of the newsroom or by journalistic creeds, and there are millions of them with more popping up every day – they are bloggers, and reporters are increasingly seeking them out as sources on every topic imaginable. If you’re a PR pro and you don’t [...]