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Secret Millionaire, CSR and positive PR

August 27th, 2008 – 7:35 am
Tagged as: Uncategorized

At Quest we’re big fans of philanthropy docu-soap Secret Millionaire and last night’s episode was even more of a must-watch with local lad done good (and friend of the company) Carl Hopkins. His week-long stay in rundown Easington, County Durham resulted in around £35,000 in gifts to three worthy causes mainly focused on providing activities [...]

Discard the "Dustbin of Europe" label

February 27th, 2008 – 9:45 am
Tagged as: Uncategorized

Having bemoaned the horrors of blatant rubbish dumping in Cairo – a city where recycling is a dirty word and where pollution from the city centre dump and offensive smoke belching from factories and traffic fumes permeates every space – I was horrified to read how almost 10,000 tonnes of waste (the equivalent [...]

Reaping the rewards of an ethical approach

January 9th, 2008 – 4:09 pm

When M&S chief executive Stuart Rose was knighted in the New Year’s Honours List, the accolade was awarded for services to retail industry (no surprise there) and to corporate social reponsibility.His CSR credentials were burnished most recently – and most impressively – when he balanced the customer-empowering “Your M&S” campaign with the “Plan A” environmental [...]

Good intentions up in smoke

December 19th, 2007 – 4:55 pm
Tagged as: Uncategorized

A classic PR clanger this week saw Gordon Brown being warned by Nasa that his plans to build new coal-fired power stations will produce more – instead of less – carbon emissions. Such an example highlights that the CO2 education process is more aligned to a long haul marathon as opposed to a quick channel [...]