One of the things I learnt quickly about working in PR is that most people have no clue what it involves. Some pretend they know what you do – but don’t, others simply glaze over and move on to a new subject and of the small proportion that have an idea, most reckon [...]

Following on from Nick’s previous post, we attended tonight’s CIPR event at which David Parkin former business editor of the Yorkshire Post and now editor of thebusinessdesk.com highlighted his vision for his new venture – and where traditional media aligned with that.
It was an interesting discussion and I was certainly intrigued to see how successful [...]