Are you getting closer to your hot prospects by inviting them to submit guest posts? Are you maximising the power of influencers by filming and interviewing them for a storming guest vlog? Are you linking up with your peers by positioning your blog as a ‘sharing and learning’ platform for them to get involved? At [...]

They’re proud to be opinionated, they aren’t constrained by the politics of the newsroom or by journalistic creeds, and there are millions of them with more popping up every day – they are bloggers, and reporters are increasingly seeking them out as sources on every topic imaginable. If you’re a PR pro and you don’t [...]

* How much time are you investing in social media?
* Do you have a social media strategy – and if so, is it aligned with your business plan?
* Are you reaping the benefits of corporate blogging?

How storming that an increasing number of our long-standing and new clients are harnessing the social media toolkit to define the best tools to drive their business goals and vision. Before dipping your big toe into the more popular sites such as Twitter, LinkedIn, or blogging, begin with the end in mind and establish their [...]

With new media continuing to gain importance in today’s increasingly virtual era, I can’t help but wonder whether, by avoiding blogging, I have been missing out on an excellent platform to promote myself. Shamefully, I don’t blog, I don’t Tweet and I barely even touch Facebook now that the heady free days of student life [...]