In my previous post I described how Celtic Castles had created ‘The Castle Man’ brand on our website to promote expert knowledge.  We then launched ‘The Castle Man’ on Twitter following the great website response. We created a Twitter background to compliment our branding, followed a few people we knew – and we waited to [...]

As the debate over the hard line benefits of investing in social media continues to rage, the Quest blog is launching a series of case studies to highlight the wealth of powerful success stories from businesses who are harnessing the power of social media. The first of our guest posts is from Roger Masterson @The_Castle_Man [...]

In my previous post I commented on the fact that social media has changed the playing field when it comes to community involvement and I think this is, in part, why blogs may be struggling. However I don’t think that business blogs are irrelevant. Blogs are STILL better for SEO than posting to social media [...]

Last week’s news that business blogs aren’t attracting return visitors didn’t surprise me. Whilst those of us working in the more creative industries like PR, social media and advertising seem to have grasped that blogs need to work hard to entertain and inform to win a regular audience, a lot of corporate blogs are still [...]

As the social media bandwagon continues to gather momentum, Quest PR is linking up with social media experts globally to hear their forecasts on what the future holds. In this post US social media guru Gini Dietrich – a top Vistage speaker and PR consultant –  shares her fascinating insights. Foursquare: Retailers are going to [...]

Did you know the latest prediction is that corporate blogs will be more powerful and influential than websites in only two years’ time?  And, that almost 89 per cent of journalists are using them for their research.  That’s a scary thought  -  especially if you haven’t got one! New blogs are being created every minute [...]