It’s fair to say that social media is not the fad that many predicted it to be. Now it’s more question of how far it can go. Because of this, I am probably one of hundreds of students this year to have chosen social media as my topic of choice for my final year research [...]

A storm was kicked up this month when Google launched Google Buzz.
It is seen as their attempt to enter social networking, an area traditionally occupied by companies who not long ago were mere saplings compared to mighty the Silicon Valley oak that is Google.
While the web is bursting with bloggers deriding it as an intrusion [...]

* How much time are you investing in social media?
* Do you have a social media strategy – and if so, is it aligned with your business plan?
* Are you reaping the benefits of corporate blogging?

Before venturing into the world of PR when I was in my first year at University, a friend who lived in my halls exhorted me to join Facebook.  “Please sign up,” he said “I need more friends!”  I did so – and my relationship with the social networking site began.
In 2006, when opening my account, [...]