With new media continuing to gain importance in today’s increasingly virtual era, I can’t help but wonder whether, by avoiding blogging, I have been missing out on an excellent platform to promote myself. Shamefully, I don’t blog, I don’t Tweet and I barely even touch Facebook now that the heady free days of student life [...]

On March 21st 2006 Jack Dorsey typed ‘just setting up my twttr’ in to his computer –back then the Twitter prototype was only an internal messaging service for employees of odeo.com. However, from small acorns a mighty oak has grown and while it may polarise opinion there is no escaping the fact that Twitter is [...]

Bit of a dry subject, isn’t it, mate?
That was the response from a business professional while I gauged his level of awareness of the technology behind an environmental project that is about to be launched.
And while he made an interesting observation, the PR practitioner knows that what’s often dry and worthless on the outside can [...]