Pinnacle of success path requires different thinking.
If you are emotional, trustworthy, niche and possess an iphone – then you’re on the starting block to be a potential winner in the brave new business world over the next three years. This is the message from the world’s biggest chief executives’ organisation Vistage International which [...]

This is guest post by Mervin Straughan who is a communications and corporate social responsibility consultant
Off the rails? Branson’s PR stunt slated by employees.
What connects Richard Branson and Joanna Lumley? The answer is trains.
One went off the rails with a planned publicity stunt while the other derailed a government minister in a majestic display of dignified [...]

Bigger picture: PR in pole position to ride turbulence.
One of my pet hates as a former BBC and Sky News journalist are headlines – particularly those which scream at us from the front pages – which spell out the glaringly obvious. This week’s PR Week is no exception. Dominating the front [...]