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Archive for September, 2008

The power of photography for PR

September 24th, 2008 – 3:40 pm

Having just returned from a long weekend in Italy I’ve spent a lot of time taking photos (see above) and returning to work I was greeted with The Times’ front cover snap of David Milliband and Gordon Brown.
The power of photography is unquestionable - journalists are always on the lookout for the shot that will […]

Taking marketing to the streets

September 16th, 2008 – 2:46 pm

   
In a very literal interpretation of ‘PR’ the band Oasis have managed to generate a tremendous amount of buzz for their forthcoming record, without playing a note themselves.
The idea is both simple and ingenious: take several street musicians from around New York, teach them how to play a few tracks from the new record […]

Beware how damage is easily done

 
Gordon Brown’s praise of Barack Obama in a recent article has led to tensions at the highest level of government. We’ve since heard the response of the Republican camp - as Alice Fishburn neatly put it, “ouch.”
Apparently the article had been written by a junior, with some reports speculating Brown hadn’t even read the offending […]

Should a PR kiss and tell?

September 9th, 2008 – 10:01 am

The revelations in this week’s NOTW from Heather Mills’ former ‘PR aide’ Michele Elyzabeth make for fascinating reading - particularly on a dreary Sunday morning.
However it troubled me that someone would decide to stake their professionalism and potential career on what appears to be a fairly ill-conceived debt collection service. Mills apparently still owes Elyzabeth […]

Flat Earth News: the verdict

September 2nd, 2008 – 8:20 am

Firstly let me apologise for being a little bit slow in reading Flat Earth News - I’ve read several people’s comments on it (Positive: Richard Bailey, Negative: Channel 4, Guardian, Mixed: Borkowski, Stephen Waddington) and was looking forward to an in-depth examination of the state of journalism by Nick Davies - a former Guardian journalist.
Sadly, I […]