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Archive for July, 2008

Mosley’s sex orgy, the PR fallout and the media implications

July 25th, 2008 – 11:26 am

So, Max Mosley has been awarded £60,000 in compensatory damages from the NOTW – plus they get to pay his estimated £450,000 in legal fees.
But was it worth it and what does this mean for the future of investigative journalism? Assessing it from a purely PR standpoint I question his motive. He has stated that […]

Media training, crisis communications and ETS

July 21st, 2008 – 9:11 am

The furore - and shambles - surrounding the fiasco around the late publication of this year’s school SATs exams starkly highlights how to not to handle a crisis. So, if the boss of ETS, the company in charge of the marking, is reading then here are Quest PR’s top tips for keeping your reputation as […]

Quest PR’s favourite reads

July 8th, 2008 – 8:54 am

In the spirit of sharing best practice I’m picking up on a popular blog story analysing the latest list of books, this time compiled by the US organisation National Endowment for the Arts which runs a reading programme called The Big Read. Its purpose is to “restore reading to the center of American culture.” They […]

Completing award submissions

July 8th, 2008 – 8:42 am
Tagged as: PR, awards

Wow, what a month! The Quest team has completed an unprecedented 20 award submissions and board applications for clients and ourselves this month. Based on what we already know we are running at a fifty per cent success rate - one which we hope will increase once all 20 are in.
The benefits to clients are […]

Uplifting empire builder who pushes the value of PR

July 8th, 2008 – 8:27 am

She swears like a trooper, has sufficient energy, fire and passion to light up the whole of the UK - and shamelessly told Bill Clinton to his face - and in front of her husband - that she was jealous of Monica Lewinsky.
Michelle Mone’s hunger to be a breadwinner when her father lost the use […]

How to communicate with your audience

July 2nd, 2008 – 1:44 pm

This week’s Economist dissects Brown’s first year in office (a recurrent theme in recent media reports) and pinpoints his biggest failing as his inability to connect with the electorate. Bagehot highlights “Brown’s proclivity to be prudent with the truth” and that his themes have often been neither clear nor appealing. The author suggests we all […]