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Archive for May, 2008

PR pulling power

May 27th, 2008 – 9:54 am

The impact of powerful PR is highlighted in bucketfuls in the latest Yorkshire Business Insider which examines the PR remit and compares it to alchemy which transforms dry data into appealing and powerful copy to whet and satiate journalists’ appetites. Quest PR is among the regional agencies featured in this report thanks to a glowing […]

PR without the PR

May 12th, 2008 – 4:55 pm

It’s a dilemma many artists and businesses face – how to achieve commercial success without shelling out a small fortune on a slick marketing and PR operation.

You’ll no doubt be aware that Madonna has recently released a new album – backed by massive advertising, national media exposure and extensive airplay.

However, you may not be quite […]