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Archive for April, 2008

Passion, energy and dynamism – a PR’s essential traits

April 30th, 2008 – 10:32 am
Tagged as: Media relations

This Sunday Nick and I were fortunate to spend the afternoon at Elvington airfield outside York watching and driving a host of supercars on a press visit we had arranged with a number of journalists for one of our clients 6th Gear Experience. While chatting to one of the journalists about our other clients that [...]

Word of mouth boosts bottom line

April 21st, 2008 – 1:35 pm
Tagged as: Uncategorized

Bottoms are proving BIG business for savvy entrepreneur Sarah Blakely whose Spanx bum-shrinking/smoothing knickers are adorning the posteriors of a galaxy of stars including Sarah Jessica Parker, Katie Holmes and Gwyneth Paltrow  – the latter  an advocate of safety in numbers who wears two pairs at one time. The idea was fleshed out when the former [...]

Third parties under scrutiny

April 15th, 2008 – 8:39 am
Tagged as: Uncategorized

Is a wolf whistle from a third party a sexual irritation or a compliment? An interesting question as we move into the second week of new laws which could cripple employers failing to protect their staff from sexual harassment from customers and suppliers. Apart from an initial burst of publicity from PR companies like ourselves [...]

Taking the hump – big style

April 8th, 2008 – 8:19 am
Tagged as: Uncategorized

When a hump back whale weighing 35,000 kilos is not in the mood for romance, she lets it be known in no uncertain terms as I recently discovered in Lahaina Maui. With competition raging among those touting whale watching expeditions, we selected the most PR savvy and our boat followed the local experts with all [...]

Does a drugs cheat make a good PR stunt?

April 4th, 2008 – 9:25 am
Tagged as: Uncategorized

The appointment – albeit temporarily – of ‘disgraced’ sprinter Dwain Chambers to struggling rugby league side Castleford Tigers has raised eyebrows in the sporting world. Whether or not Chambers, who tested positive for the steroid THG in 2003 and served a two-year suspension, will make a good player remains to be seen – certainly my [...]

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