As the clock hurtles rapidly towards 2008, the media focus inevitably turns towards the tears and triumphs of 2007.  Yet, whatever the century or decade we reflect on, the magical ingredients of success remain timeless. More often than not, they involve strong teams that are passionate about the end goal. England’s rugby players whose hunger for [...]

Two stories have dominated our headlines this year – Madeleine McCann’s disappearance and the Mills/McCartney divorce. Both are perfect media fodder, both involve personal and family tragedy and both have used PR machines to further their own ends. But which has succeeded and why?
The whirlwind of media frenzy surrounding Madeleine McCann shows little sign of [...]

A classic PR clanger this week saw Gordon Brown being warned by Nasa that his plans to build new coal-fired power stations will produce more – instead of less – carbon emissions. Such an example highlights that the CO2 education process is more aligned to a long haul marathon as opposed to a quick channel [...]

Circulation up, sales up and profits up: few media organisations can lay claim to such laudable statistics. One that can, is a personal favourite of mine: The Economist. Roy Greenslade’s blog, carried a piece last week on his thoughts on the success of the weekly newspaper (as it refers to itself). He attributed it to [...]

Following on from my Double Standards? post, this blog is a celebration of the tremendous work being achieved in Yorkshire and the Humber to promote and nurture female entrepreneurs. Our regional development agency Yorkshire Forward is supporting dynamo Etta Cohen who, from scratch, has built up a 3,000-strong “Forward Ladies” forum (above) which provides [...]