The press release can be used as one of the most effective tools in your SEO campaign, but most people try and stick to the standard one page format. I’m here to argue that the standard format should be stricken when writing your search-engine-optimized, keyword-filled linkbait!

Why SEO?

If done correctly, search engine optimized press releases can launch your campaign into the stratosphere. Obviously, the first rule is to make sure your press release is a well-written, professional document, one that otherwise would make it into newspapers and “how to” books worldwide.

The importance of the keywords in a SEO press release is easy to perceive. Google “women’s recovery retreats” and check out the first page of results. Four results are from the same press release. That press release was released well over three YEARS ago

Four results. Three years. One press release. Easy math.

Two Pages?

Yes. You’re not bound by any restrictions when you’re writing for the Internet. If the idea is to get your page rank to #1, stuffing a one page press release full of keywords probably won’t cut it if you’re also trying to tell a legitimate story. Expanding your SEO press release to two or more pages ensures you can achieve both of these goals.

You may not make it into your local newspaper with a longer format, but if the press release is well done you could score some distribution through website databases. If the press release then makes it on to the first page of results, then you could easily enjoy years of incredible return. Off of one press release!

Just the text of the press release isn’t all you have to work with when you’re utilizing the power of the Internet. SEO press releases can also integrate custom images and videos, which help your readers that are more visual to understand your points. Not to mention, Google Image Search can offer even more hits for your press release if you name your images something easily searchable.

Keyword Usage

While you should concentrate on optimizing the body of your text, don’t forget about your headline. Adding keywords here will allow for ease of recognition when people happen to search in Google. Google’s bots are just that – robots – and they assume that the headline of your piece is pretty important.

Also remember that keywords should be words that won’t get lost in the mix of other searches. Instead of promoting your new line of “shoes,” advertise your “red clown shoes.” Keywords should be very identifiable. The more competitive the keywords, the less chance the users have to run across your beautiful prose and wonderful new product.

Tell your full story. Pick long tail keywords. Integrate pictures and media in your SEO press release. What’s stopping you? Click here to read more about SEO Press Releases.

This article is written by Mickie Kennedy, founder of eReleases, the online leader in affordable press release distribution. Grab your free 160-page copy of the Big Press Release Book – Press Releases for Every Occasion and Industry by clicking on the link.

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