Comments on: Every business will embrace social media – Guest blog by Gini Dietrich, CEO, Arment Dietrich, Inc.

By: Mike Ogden

Mike Ogden — Fri, 10 Sep 2010 02:31:20 +0000

WHat about QR codes? I have to think those will be big–not just cool but functional. Point your cell phone at a wine bottle and it takes you directly to a web page with reviews.

What about the tablet movement. iPad is just the beginning.

Twitters' demise. I think you're on right there. Overall, pretty solid I'd say.

By: Quest PR Blog » The Fab Four – our favourite bloggers

Quest PR Blog » The Fab Four – our favourite bloggers — Tue, 06 Apr 2010 10:04:45 +0000

[...] Dietrich – Chicago-based PR guru Gini Dietrich is a top Vistage speaker and forecaster of trends. Gini authors Spin Sucks and particularly love The lifecycle of successful businesses and Getting [...]

By: Kat Odin

Kat Odin — Thu, 11 Mar 2010 18:46:43 +0000

I agree with Rob and Jamie commenting on the twitter comment, so will not write about that. However the statement “Email will begin to be used less and less for business,” i don’t agree with. Emails are a powerful tool, maybe it’s dying out in the US, but UK still uses it for getting consumers. Apple is collecting email addresses of people to finally launch the ipad, so maybe the emails will become less popular tool, but at the moment it is still in a high demand.

By: Zoey Jordan

Zoey Jordan — Wed, 10 Mar 2010 23:06:07 +0000

I believe Gini’s insight into companies embracing mobile technology is right on the mark. With the minimal expense of creating applications for smart phones, companies are overlooking the opportunity to connect with their customer base and stay relevant.

Regarding Twitter, experts have been predicting the demise almost since its inception, because Twitter doesn’t seem to have a plan for monetization. I’m going to disagree with Gini on Twitter’s ultimate demise, however I always enjoy her insights.

By: Richard Bosworth

Richard Bosworth — Wed, 10 Mar 2010 19:41:24 +0000

Proof yet again why Gini is top of the tree when it comes to social media strategy a must read for any right minded CEO, Business Owner or Entrepreneur.

By: Jamie

Jamie — Wed, 10 Mar 2010 19:24:34 +0000

“Twitter will die because they won’t figure out how to monetize the brand”

This statement isn’t very well thought out, and there’s no points given to back it up. Out of every social media she mentioned, twitter is the most used by far. Just because they haven’t yet, doesn’t mean they won’t monetize it. It’s already being “monetized” but lots of companies using it who are getting their messages out. As far as twitter itself, it would be easy enough to insert ads into people’s twitter stream based on what they twitter about, when and if they decide to.

And that comment about Google Wave being used for collaboration…. HA! Have you heard of skype? Wave is failed experiment. People use skype for everything- no mention of that.

Sorry, but this author seems out-to-touch with social media and social media marketing.

By: Rob S

Rob S — Wed, 10 Mar 2010 18:14:08 +0000

I don’t agree that monetization is the reason Twitter will die, or that Twitter’s death is assured.

Twitter is following a similar life cycle to instant messaging. ICQ, AIM, Yahoo and MSN messenger platforms still abound and have users. As technologies evolve, there are people that find the older technologies are the most effective for them and they remain with them.

IM platforms found monetization through display ads and “bots”. That doesn’t necessarily work with Twitter, though there are firms that are certainly trying.

I suspect that if Twitter is to fail, it’s demise was established when it was founded. The service is poor on collecting personal information about it’s users. Age is a perfect example. Call it social CRM or whatever, but it’s having information intersects to provide better context on conversations. Personal information would allow marketers to segment and learn about conversations in the context of identity & attitudes, not just behavior.

I still think Twitter has legs because what it does do, allowing people with similar passions to gather, it does efficiently.