Comments on: Are you harnessing blogs to open new doors and drive sales? – Part one http://questprblog.com/513/are-you-harnessing-blogs-to-open-new-doors-and-drive-sales-part-one/ Thu, 19 Apr 2012 22:06:26 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Sharon Cain http://questprblog.com/513/are-you-harnessing-blogs-to-open-new-doors-and-drive-sales-part-one/comment-page-1/#comment-8920 Sharon Cain Thu, 18 Mar 2010 12:35:03 +0000 http://questprblog.com/?p=513#comment-8920 Great comments here guys thanks - as with the best PR strategies, its critical to pin down your target audiences and then pick the best tools to engage them. Corporate blogs can give businesses a personality and we've certainly seen powerful outcomes of journalists approaching us for interviews having researched clients' blogs and got to grips with the clients' specific areas of expertise. In our latest posts Jon Buscall offes some interesting insights into the future of buisness blogging - a great read! Great comments here guys thanks – as with the best PR strategies, its critical to pin down your target audiences and then pick the best tools to engage them. Corporate blogs can give businesses a personality and we’ve certainly seen powerful outcomes of journalists approaching us for interviews having researched clients’ blogs and got to grips with the clients’ specific areas of expertise. In our latest posts Jon Buscall offes some interesting insights into the future of buisness blogging – a great read!

]]> By: Jon Buscall http://questprblog.com/513/are-you-harnessing-blogs-to-open-new-doors-and-drive-sales-part-one/comment-page-1/#comment-8564 Jon Buscall Tue, 09 Mar 2010 20:51:12 +0000 http://questprblog.com/?p=513#comment-8564 I'd also like to add: "design your blog marketing around specific buyer personas". You need specific content on your site that funnels readers / visitors to sales pages. Without working out your buyer personas your business blog risks lacking focus for your key target audience. I’d also like to add: “design your blog marketing around specific buyer personas”. You need specific content on your site that funnels readers / visitors to sales pages.

Without working out your buyer personas your business blog risks lacking focus for your key target audience.

]]> By: Richard Bosworth http://questprblog.com/513/are-you-harnessing-blogs-to-open-new-doors-and-drive-sales-part-one/comment-page-1/#comment-8296 Richard Bosworth Wed, 03 Mar 2010 21:34:34 +0000 http://questprblog.com/?p=513#comment-8296 Janelle poses some good questions and I found Steve Davies presentation illuminating and I think it all ties back to the points Sharon is making. Like all business activities there has to be clear goals and objectives, a plan to achieve them and the right resources in place to deliver the success. No one said it was going to be easy and we have to accept we are all learning as we go along and if ever there was ever a case for 'test and measure' then bloggin and social media programmes are top of the list. Janelle poses some good questions and I found Steve Davies presentation illuminating and I think it all ties back to the points Sharon is making.

Like all business activities there has to be clear goals and objectives, a plan to achieve them and the right resources in place to deliver the success.

No one said it was going to be easy and we have to accept we are all learning as we go along and if ever there was ever a case for ‘test and measure’ then bloggin and social media programmes are top of the list.

]]> By: David Clare http://questprblog.com/513/are-you-harnessing-blogs-to-open-new-doors-and-drive-sales-part-one/comment-page-1/#comment-8267 David Clare Wed, 03 Mar 2010 13:15:38 +0000 http://questprblog.com/?p=513#comment-8267 Totally agree that corporate blogs are great, and I prefer to read them than the website. But a blog can only offer a certain amount of information. I think the blog will continue to support the website for customers. For more interested publics, i.e. journalists and shareholders the blog is more important and is likely to be their first stop. So it is important to understand which audiences will read the blog, as it's not the normal website audience. Totally agree that corporate blogs are great, and I prefer to read them than the website. But a blog can only offer a certain amount of information. I think the blog will continue to support the website for customers. For more interested publics, i.e. journalists and shareholders the blog is more important and is likely to be their first stop. So it is important to understand which audiences will read the blog, as it’s not the normal website audience.

]]> By: Janelle Hardacre http://questprblog.com/513/are-you-harnessing-blogs-to-open-new-doors-and-drive-sales-part-one/comment-page-1/#comment-8266 Janelle Hardacre Wed, 03 Mar 2010 12:46:59 +0000 http://questprblog.com/?p=513#comment-8266 Definitely some good tips here. Blogging is a great tool for new businesses as it can often me a much cheaper and more effective alternative to a traditional website. Importantly, they also mean you can have two way conversations with your consumers which is becoming more and more important. There is definitely some cynicism surrounding corporate blogging though. Do you agree with any of the points raised by Stephen Davies in his recent presentation?? "Corporate Blogging, A Dying Fad?" http://stedavies.com/2010/02/corporate-blogging-a-dying-fad/ Has the power of corporate blogs been overestimated? It seems to be a case of how you use corporate blogs. There are a lot in the blogosphere that are probably more trouble than they're worth, but Stephen's highlighted some very successful examples here. It's worth a look. Definitely some good tips here. Blogging is a great tool for new businesses as it can often me a much cheaper and more effective alternative to a traditional website. Importantly, they also mean you can have two way conversations with your consumers which is becoming more and more important.

There is definitely some cynicism surrounding corporate blogging though.

Do you agree with any of the points raised by Stephen Davies in his recent presentation?? “Corporate Blogging, A Dying Fad?”

http://stedavies.com/2010/02/corporate-blogging-a-dying-fad/

Has the power of corporate blogs been overestimated?

It seems to be a case of how you use corporate blogs. There are a lot in the blogosphere that are probably more trouble than they’re worth, but Stephen’s highlighted some very successful examples here. It’s worth a look.

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