Comments on: HOW FAR CAN SOCIAL MEDIA GO? – GUEST BLOG POST BY JANELLE HARDACRE

By: Janelle Hardacre

Janelle Hardacre — Mon, 01 Mar 2010 16:21:57 +0000

Thanks for your interesting comments. I agree with @Jon Buscall that online PR will cease to become a specialist discipline in itself. I think perhaps this will come as a shock to some of the more established agencies that may be more set in their traditional ways.

And absolutely, there is much more to learn and I fear many more mistakes to be made.

By: Robert Fransgaard

Robert Fransgaard — Tue, 23 Feb 2010 16:00:25 +0000

” It is also imperative that that all organisations have a crisis management plan in place which can respond immediately to the power of the social media community”

Absolutely agree, but this crisis management also need to extend to mistakes by the brands themselves (like Habitat #-tag problem or the recent Vodafone mess).

One click of a button and an employee can ruin a brand for days (read lots of money).

however, enforcing a editorial approval process will slow down the flow to the point where it hinders the conversation… I’m sure 2010 will have more mistakes in store for us to learn from

By: Jon Buscall

Jon Buscall — Tue, 23 Feb 2010 15:47:58 +0000

Interesting post. I do think, however, that the distinction between offline and online PR will vanish – if it hasn’t already.

Here in Sweden it’s imperative for companies to monitor online. Especially in terms of crisis management.

But the space needs clarifying because a lot of companies are using social media for customer care, rather than marketing, PR or traditional communications.

My suspicion is that the traditional boundaries between communications/pr departments and customer care will start to vanish.

Good luck with your research!