When you consider your first week in any new job, images of systems training and procedures often spring to mind, regardless of position or background. And whilst it is important to be familiar with these operational essentials, I’m much more of a ‘roll your sleeves up and get on with it’ kind of a girl. So on completing my first week at Quest I was delighted that the team share my views.

Hitting the ground sprinting would be a more accurate description of my experience thus far. Travelling around the region and meeting dynamic clients such as Vert and hlw, to get under the skin of their businesses and dynamic success stories. Also covered off on my ‘challenge Anneka’ week was presenting pitches to new clients and directing a spirited photo shoot for Pure Data Solutions… yes, you cheeky chappies know who you are!

Oh and how could I forget driving a campaign for Mailbox Express to secure top interview spots on Calendar and BBC Radio Leeds – that was another great example of hitting the ground running.

It’s been exhilarating and great fun – an all round great experience becoming part of this go-getting team.

One thing that has really struck a chord is the powerful cohesion between offline and online channels in the PR campaigns being executed. More and more clients are coming to Quest for guidance on how to blog and utilise the likes of facebook, twitter and LinkedIn which are paramount for engaging with potential and existing clients. Its also great that clients are seeking out Quest for our expertise in mixing traditional broadcast and print media exposure with social media campaigns, to further strengthen their profile and position within the market place. Our team comprises former national print and broadcast journalists and our MD Sharon Cain is a former on-screen reporter for Sky TV.

Indeed, as Tim acknowledged in his post, online tools can provide opportunities to dramatically enhance the scope and effectiveness of your PR mix, but only if used in a strategic and meaningful way. Being on Twitter is one thing, but what you say when you are there and how this links to the experience you are giving your customers is quite another…..