Practicing what you preach – ITV Wales interview countdown

Things are hotting up following my last post on my forthcoming interview about a story I covered on serial killer Peter Moore when working for ITV Wales.
Having ‘crossed the divide’ from poacher to gamekeeper after 13 years as an on-screen TV reporter and radio news producer for organisations including Sky News, BBC Radio London where I worked with up and coming stars including the new Terry Wogan and have interviewed stars and politicians including Richard Attenborough, Michael Caine, Bob Hoskins, and John Major - it will be a surreal experience being on the other side of the microphone.
Having conducted media training sessions for private and public sector organisations since launching Quest, I now need to ensure that I practice what I preach to MDs, CEOs, and senior officials across Police Authorities, Chambers of Commerce and Local Authorities.
A priority will be to review our top tips for TV interviews and how to dress for the part. I will be on location in Denbigh and will then be linking up with a former journalist who also covered the horrendous and gruesome roll out of the Peter Moore story.
But first and foremost, the key thing I need to remember with TV is that appearance is everything and that:
55% of overall impression is based on the way you look
38% down to your delivery
7% is what you say
So this weekend’s quest is to get a hair cut and go shopping – tough I know, but hopefully I’ll struggle through it!

