Guest post by budding journalist Hannah Baker who has been on a work experience placement with the team at Quest.

As our capital and the largest metropolitan area in the EU, London tends to lead the way in most trends to hit the UK. And, according to a report by the Social Media Library, it is also leading the UK’s new media charge.

The report highlights that although the city only has around 10 per cent of the UK’s population, those residents produce one third of “influential” blogs.

In fact the south of England accounts for more than half of blogs written in the UK, with a mere seven per cent coming from Scotland, just five per cent from Yorkshire and the Humber and two per cent from the North East. North West stats are slightly more “healthy” at 13 per cent due to its vibrant music scene.

But it’s with micro-blogging site Twitter that things get interesting. This social networking phenomenon where the likes of Stephen Fry and Britney Spears tweet to their heart’s content has caught on just about everywhere, not just in London. Site traffic increased by more than 1,000 per cent last year – with reports of a TV spin off in the pipeline.

The capital accounts for 11 per cent of Twitter users, followed by Cambridge with 8 per cent and Manchester with 7 per cent. However, intriguingly the areas where users have an average the highest tally of followers – and therefore potentially influence – are Coventry and Leicester, which top the table with an average of just under 600 “avid” followers each, followed by Bristol and Manchester.

Despite having the highest share of people posting on the site, London ranks towards the bottom of pile with 256 followers.

Appealing to our nosiness and love of intrigue, Twitter provides the perfect platform to spy on what others are up to – perhaps the key to its success across the whole of the UK.