Different thinking catapults business winners into 2012

Pinnacle of success path requires different thinking.
If you are emotional, trustworthy, niche and possess an iphone – then you’re on the starting block to be a potential winner in the brave new business world over the next three years. This is the message from the world’s biggest chief executives’ organisation Vistage International which is hosting a series of UK events for its members who include MDs and CEOs of small and medium sized enterprises. I was bowled over with the energy and passion of inspirational author Peter Fisk whose call to action was to rethink our markets, be integrous and the best (not the biggest), collaborate, engage and build global social networks through a series of new media tools to create competitive advantage and be profitable. With people-to-people selling creating 70 millionaires a year, the ability to adapt and get inside our customers’ minds has never been more crucial. Knowing what and why your customers are demanding is a must – as is giving them energisers (something small which will excite them), enablers (things that will help them to achieve what they couldn’t do otherwise) and essentials (their basic needs and expectations of your business). This potent combination will strengthen the emotional bonds – which in turn will create your competitive advantage. So let’s all maximising the opportunities of the new landscape, be inspirational – and delivering experiences as opposed to flogging products and services. So let’s take off the blinkers, hang on tight and enjoy the rollercoaster ride ahead – and have one helluva party and hangover to celebrate being among the success stories of 2012.










Hi Sharon
Had a fantastic time at the conference, thank you. Peter Fisk in particular was an inspiration and I’m looking forward to reading his new book. I certainly came away with lot and making headway on a collaborative project with another design house. With social media being all the rage we can’t afford not to take advantage of this great opportunity and engage with our peers.
Would be interested to get your thoughts on Twitter and how it’s working out for Quest. We’re running social media campaigns for a few clients and I’m enjoying learning about this new world!
http://www.creativestate.co.uk/blog/2009/04/tweet-tweet/
Sarah
Comment made on 18 May, 2009 @ 4:54 pm
[...] engagement as opposed to return on investment – and the more niche, customer-focused, and ethical you are , the more successful you are likely to be in weathering the economic [...]
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